Published on February 9th, 2017 | by Bhavishya Kanjhan


UX NXT – The Middle East’s first User Experience conference to take place in March

RBBi is organizing the region’s first conference focused on user experience on the 8th and 9th of March 2017 at the Conrad Hotel in Dubai. The conference will feature hands-on workshops, keynotes from guest speakers, panels, and case studies on global examples of user experience excellence. The theme of the event is ‘The Future of Curiosity’ and the event aims to ‘explore the transformative power of curious minds that will shape the future of UX, Usability and Accessibility in the region.’

“More and more organisations in the Middle East are realizing the importance of UX, accessibility and design, and the value it can leverage in delivering more engaging, personalised and meaningful interactions,” said Amol Kadam, Co-Founder of RBBi, the agency organizing the event. The firm is a data-driven, digital solutions agency specialising in Usability, User Experience (UX) and performance marketing.

The event is expecting more than 500 visitors and 20+ local and international speakers including representatives from Etisalat, Sky News Arabia, RTA, CX Partners, ClearLeft, Smashing Magazine, Bentley University, Mariott, Apogee, TwigFish, and PebbleRoad.

To register for the UX NXT conference and to view the full schedule with details on the breakout sessions and speakers, visit


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is Founder of and a retail professional. He's been oscillating between iOS and Android every few months and has yet to pick a side! Follow him on Twitter @bhavishya

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