Published on January 31st, 2017 | by Mohit Jivani0
Virgin Mobile is coming to the UAE Soon
Virgin Mobile has been operating as a mobile virtual network operator MVNO in the region in Saudi Arabia, Oman and Jordan for quite some time now. In some exciting news today, du’s chief executive Osman Sultan said that Emirates Integrated Telecommunications Co (EITC), the holding company of United Arab Emirates phone service provider du, will launch Virgin Mobile as a new brand in the UAE.
EITC will have full ownership, management and operation of the Virgin Mobile brand in the country, Sultan told a news conference, adding that services under the brand would start “within weeks” and focus on the consumer customer base.
The operating strategy is different from Saudi and Oman, wherein, Virgin Mobile will not technically be an MVNO, even if Virgin Mobile will use EITC’s network and infrastructure in the same way that du does. EITC has created an internal business unit to handle the brand in the UAE, he said. Karim Benkirane has been appointed managing director of Virgin Mobile UAE’s operations, reporting to Sultan. We reckon this has been done to avoid getting regulatory approvals and licenses.
The website www.virginmobile.ae allows new users to register for Beta Testing now itself. Exciting Times!