Published on June 15th, 2013 | by Varuna Singh


Sony intros new 65″ and 55″ 4KTV in the UAE with significant price reduction

Excited about the new PS4 and its 4K capability? If high definition wasn’t enough to fill your favorite living room wall, Sony has introduced its 4K LED TVs in the region. We think this is the XBR-55X900A (55-inch) and XBR-65X900A (65-inch) 4K Ultra HD LED TVs that Sony unveiled at CES this year in January.

Sony got into the 4K market with a bang with its 84″ 4K TV las year, quoting a “very successful” outcome. The UAE region is the second biggest market for 4K TVs for Sony, next to its home country, Japan. As quoted by Hiroyasu Sugiyama the managing director of the Middle East and Africa region.

“Last year we introduced the first 84-inch Sony 4K LED TV in the UAE and it was very successful. In the Middle East, we sold the largest number of 84-inch 4K televisions in the world outside of Japan. UAE was one of the key contributors to this record sale. I would like to thank all our customers for this.”

It is a debatable topic on resolution versus screen size that every tech company in the middle east is taking advantage of. Sony has realise that there is a market and need for consumers in the region with a smaller living room and budget. The 84″ 4KTV retailed for nearly over AED 90,000.

By integrating QD Vision’s “Color IQ” optical component with Sony’s unique display technologies, the BRAVIA X series achieves a significantly wider colour gamut, that provides a far more natural and vivid viewing experience with a heightened sense of depth.

Sony continues to impress us with its BRAVIA engine. Its new 4K TV’s incorporates a “4K X-Reality PRO” engine that enhances and up scales any content to best fit its 4K screens. That is impressive over 52 ppi for its 84″ TV in comparison with 68 ppi for its 65 and 80 ppi for its 55 inch TVs. The new TVs also come with NFC and the likes of WiFi with one touch screen mirroring. Sony continues to market color reproduction and upsclaing just as it did with the high definition craze 3 years ago.

If you wish to invest in a 4K TV, its work knowing that much of the content out there is not in 4K at all. Majority of all movies and TV shows have fully adopted High definition, and it might take some time till 4K gets mainstream. This is where the industry and media is headed and we think Sony is making its mark in this.

In the mean time, it might be wise to consider HD projectors. C-net reviews some of the current best projectors as 4K TV alternatives.

Sony’s new 4K TVs debut in the UAE from the 20th of June. No word on price yet  but its US release is selling from USD $5000 which is roughly over AED 18,000.

About the Author

I work with technology in Education. I also write stuff. I love design and people. @varunasingh

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